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about us

how we got our start / the guest experience / video

’wichcraft was founded in 2003 by partners Sisha Ortuzar, Jeffrey Zurofsky, and Tom Colicchio, chef and owner of the Craft family of restaurants and head judge of Bravo’s Top Chef. The three had a long history of working together in fine dining restaurants such as Manhattan’s top-rated Gramercy Tavern and Craft, but this collaboration was decidedly more casual. Together, the team created ’wichcraft, an innovative sandwich service like no other. Known for crafting sandwiches with high-quality, fresh ingredients, ’wichcraft puts a chef’s expertise into its menu of sandwiches. Every ingredient is made from real food and nothing is filler, always resulting in a robust and balanced meal for breakfast, lunch, or dinner.

’wichcraft has always obtained its ingredients from artisan producers like Pain D’Avignon for the bread that holds our sandwiches together and small farmers like Eckerton Hill Farm to star in our summer seasonal BLT sandwich. We are proud of the farmers and businesses we have helped grow along with our expansion across New York City and to San Francisco and Las Vegas. As part of our long-standing partnership with GrowNYC, ’wichcraft has been at the forefront of supporting local farming and sharing the farm-to-table movement with as many people as possible. In addition, we’ve worked with the Fresh Air Fund as part of the company’s commitment to give back to our community by training and employing inner-city kids, whose energy and creativity have only added to the company’s spirit and success.